Home Depot was preparing for the busiest season for its business: Spring. There were various products going on sale, and a weak 2011/2012 Winter meant an especially aggressive push for Spring was necessary. They turned to social for an interesting way of kicking off the new season that involved its stores and product partners.
In a pitch to Home Depot, I was a part of the brainstorming team that developed a mobile/social idea that rallied communities together to build a home for a family without one, simply by carrying out your own Spring projects. I was also charged with creating the shot list, as is the case for all pitch work I am involved in.