Everything is connected
As someone who grew up on the teat of technology, the idea of digital vs traditional is foreign to me. It’s irrefutable that the lines are blurring. Whether you call it engagement strategy, channel strategy, or anything in between, I am an insights-driven strategist who believes human truths are the unifier across channels, languages, and continents. People see the world as an integrated ecosystem of ideas and beliefs. Marketers should as well.
Note: The views expressed on the blog are mine alone and do not represent the views of my employers, past, present, or future.